SmartChoice-Ingredient Scanner

About

SmartChoice scans the barcode or label on food, beauty products, household cleaners, and supplements — and tells you in seconds what's really inside. ONE SCAN, EVERY AISLE • Food — a clear Approved / Caution / Not Approved verdict, with an editorial quality tier when the category supports it • Beauty & personal care — INCI ingredients checked for parabens, formaldehyde releasers, phthalates, and other flagged additives • Household cleaners — flags harsh and hazardous ingredients • Supplements — reads the Supplement Facts panel and flags what to watch KNOW WHAT EVERY INGREDIENT IS Tap any flagged ingredient to see what it is, why it's rated the way it is, and where it's restricted — grounded in regulatory data from the FDA, EFSA, and the WHO's IARC monographs. When Red 40 carries a warning in the EU, you see it. MAKE IT PERSONAL Sign in with Apple to save your allergens (the FDA Big 9 plus EU additions), diet preferences (vegan, gluten-free, kosher, halal, and more), and health conditions. Every scan then checks against your profile and warns you the moment a product contains something you've flagged. FAMILY PROFILES One account carries a profile for every household member. A peanut allergy on your kid fires the warning even when you're the one scanning — and each warning names whose preference triggered it. CAN'T FIND IT? ADD IT If a product isn't in our database yet, snap a few photos of the label and get an instant assessment — and it's there for the next person who scans it. COMMUNITY, MODERATED Add a photo or video review after you've tried a product. Everything is reviewed before it appears, and you can report or hide anything inappropriate. Spot bad data on any product? Tap "Report incorrect info." SHARE & SAVE Star products to remember them, and share any verdict in a tap. NO ACCOUNT REQUIRED The full scan-and-verdict experience works without signing in. An account just adds personalization. WHAT WE DON'T DO We're not a calorie tracker, we're not affiliated with any brand, and we're not medical, dietary, or regulatory advice. Verdicts are editorial opinions based on publicly available science and regulatory data. Always read the label — and for medicines or health conditions, talk to a professional. PRIVACY Without an account, your scan history stays on your phone. When you sign in, your preferences are saved to your account, and so are your scans, so we can alert you to recalls. Adding a product, or reading a receipt or menu, uses AI to read your photos, and the app asks first. Nothing is ever sold, and you can delete your account from Settings at any time. As an Amazon Associate we may earn from qualifying purchases via product links.